I SHAPE IDEAS INTO STORIES, IDENTITIES AND EXPERIENCES.
I’m Heather, a creative leader working across brand, strategy and design.
I’m often brought in when the ambition is strong but the story is still forming. I find the creative premise that brings the idea into focus and build the narrative and creative language around it. I work across mediums to close that gap, turning strategy into story, spaces into experiences, identities into belonging, and imagined possibilities into something people can understand, feel and believe in.
Making complex
ideas land
selected work
ME IN MIND
Making the invisible forces shaping our decisions easier to see.
KPMG Ignition / Narrative Strategy · Experience Design
IGNITION IDENTITY
Building Ignition’s first cohesive identity, designed to connect and scale.
KPMG Ignition / Brand Identity · Brand Systems
INNOVATION PARADOX
Turning complex thinking into an editorial platform built to evolve.
KPMG Ignition / Narrative Strategy · Editorial Design
IGNITION ENVIRONMENTS
Giving an innovation brand a story, a soul and a physical presence.
KPMG Ignition / Environmental Branding · Brand Experience
LUBY’S DIGITAL STORYTELLING
Turning everyday restaurant communication into brand storytelling.
Luby’s / Brand Design · Integrated Campaigns
INNOVATION IS HUMAN WORK
As Ignition’s thought leadership, campaigns and client stories grew, we needed imagery that felt as distinctive as the ideas we were putting into the world. But the familiar shorthand for innovation was everywhere: screens, data, futuristic technology and generic stock photography.
I saw an opportunity to tell a different story, one centered on the people actually making change happen.
THE CONVENTION
Innovation imagery had become predictable and interchangeable, often making change feel more technological than human.
THE SHIFT
I led a new photography and film approach built around real people, real environments and genuine moments of interaction, capturing the emotion, trust and collaboration behind innovation.
THE IMPACT
The result was a proprietary photography and film library that gave Ignition a more distinctive and human point of view. It scaled across thought leadership, campaigns, digital experiences and client work, creating a consistent visual thread across the brand.
Work with me
I work with founders, organizations and teams when something important is taking shape: a new venture, an evolving brand, or an idea that needs a clearer story and stronger expression.