I SHAPE IDEAS INTO STORIES, IDENTITIES AND EXPERIENCES
I’m Heather, a creative leader working across brand, strategy and design.
I’m often brought in when the ambition is strong but the story is still forming. I find the creative premise that brings the idea into focus and build the narrative and creative language around it. I work across mediums to close that gap, turning strategy into story, spaces into experiences, identities into belonging, and imagined possibilities into something people can understand, feel and believe in.
Making complex
ideas land
selected work
ME IN MIND
Making the invisible forces shaping our decisions easier to see.
I turned complex thinking about human decision-making into a narrative and visual experience that made abstract forces feel immediate and recognizable.
KPMG Ignition / Narrative Strategy · Experience Design
IGNITION IDENTITY
Building Ignition’s first cohesive identity, designed to connect and scale.
I created the first shared identity system for Ignition, bringing previously distinct teams, locations and experiences into one recognizable creative world. Built to flex rather than prescribe, the system has since been adopted across multiple markets globally while allowing local expressions to retain their own character.
KPMG Ignition / Brand Identity · Brand Systems
INNOVATION PARADOX
Turning complex thinking into an editorial platform built to evolve.
Across three volumes, I built the narrative and visual system that turned emerging ideas into a distinct editorial experience capable of evolving with each new subject.
KPMG Ignition / Narrative Strategy · Editorial Design
IGNITION ENVIRONMENTS
Giving an innovation brand a story, a soul and a physical presence.
I shaped the narrative behind Ignition’s spaces, bringing brand, art, architecture and local culture together into environments people could walk into, feel and remember.
KPMG Ignition / Environmental Branding · Brand Experience
LUBY’S DIGITAL STORYTELLING
Turning everyday restaurant communication into brand storytelling.
I helped bring greater consistency and character across campaigns, digital, in-store communications and everyday customer touchpoints while preserving the warmth and familiarity at the heart of the brand.
Luby’s / Brand Design · Integrated Campaigns
HUMAN SIDE OF INNOVATION
Changing the visual language of innovation.
THE CONVENTION
Innovation had become visually predictable: screens, interfaces, data and visions of the future.
THE SHIFT
I led a new photography and film approach centered on real people, real environments and recognizable moments of change.
THE IMPACT
The result was a proprietary visual library used across thought leadership, campaigns, digital experiences and client work, helping change the way Ignition represented innovation to the market.
Work with me
I work with founders, organizations and teams when something important is taking shape: a new venture, an evolving brand, or an idea that needs a clearer story and stronger expression.