For an internal gathering at a Big 4 consulting firm, the goal was more than just branding an event—it was about transforming the space into an immersive experience.

Music and art have always been powerful storytelling tools, and for these events, they became the foundation of the event visual identity. The challenge was to blend bold, energetic branding with the rhythm of music culture, unifying different event activations under one cohesive, high-impact design language.